A SEO advice for Blogger: Remove the blog title from the post title

This topic has been covered many times on the Internet, but bloggers don't to pay much attention to it. So, in this article, I am bringing some light to this matter (AGAIN), even if my post is labeled by Google as “duplicate content”.

If you create a new blog in Blogger,  this is what you should expect for the pages of your baby blog:

1. Blog Home Page Title: corresponds to your blog title. For example: the home page title of this blog is “Yanniel's notes”.
2. Post Page Title:  is formed by concatenating your blog title, a colon-space (“: ”) and your current post title. For example: the page title for this post would have been by default “Yanniel's notes: A SEO advice for Blogger: Remove the blog title from the post title”.

The pattern followed in point number 2 is really bad from the SEO point of view. The page title is one of the most (if not the most)  important aspects for Search Engine Optimization; which is why, replicating the blog title on each post title is not wise.

That  behavior leads Google, Yahoo, Bing and other major search engines to depreciate your post entries, because they find “duplicate content” in all the titles of your blog pages.

I really don't see any benefit in prefixing each post title with the blog title.

A way to change this situation is to remove the blog title from the title of each post. To achieve this follow the steps below:

1. Open your Blog Template HTML editor, available thought Menu->Template -> Edit HTML.
2. Find the string <title><data:blog.pageTitle/></title>
3. Replace it with:
    <b:if cond='data:blog.pageType == "index"'>
      <title><data:blog.title/></title>
    <b:else/>
      <title><data:blog.pageName/></title>
    </b:if>
4. Click the Save Template button. Done!

Notice that my post title is no longer: “Yanniel's notes: A SEO advice for Blogger: Remove the blog title from the post title".

The strikethrough part was removed!

Hope this helps!